What Is SEO?
SEO or Search Engine Optimization is the practice of optimizing a website by both internal measures on the website as well as external measures off the site. SEO is done to increase visibility in search engines and with that, more website visitors. The level and complexity of SEO can vary depending on the website you have and how competitive the competition is. Each SEO expert will vary with their strategy, however there are some generally accepted SEO principles that I will be discussing here. Later on, after the basics have been mastered, I will get into some advanced SEO techniques that can really help your site that is generally in more competitive markets.
Why Does Your Business Need SEO?
According to the Nielson Company, a total of 9.18 billion searches were executed in February 2010 in the United States alone. A lot of people are now using search engines to find what they need, whether it is goods, services, or just information. Every business should be looking to capture a portion of this market, and in order to do that, they must have their website listing show up when someone searches a relevant phrase.
The chart below shows the breakdown of which search engines are being used on a percentage basis:
As the chart shows, Google has the largest share of the market, while Google, Yahoo, and Bing have over 91% together. This information shows that if your company can control the search engine rankings on Google, most likely your company will control the rest of the search engine market.
Going forward, I am going to be giving you tips and tricks to make your website become as search engine friendly as possible. Some of the things we will do will help the search engines find your site easier. Other techniques will make sure all the pages of your website are being found and inside the search engine index. After that, we will focus on rankings and showing the search engines that your site deserves to be at the top.
April 16th, 2010 at 9:13 pm
If you are still thinking about your options to beat the global recession, its time to move forward with hiring an SEO professional who can potentially improve your ranking, performance, and save you time. However, it is important that you do not risk your company’s success with SEO practices that are open to doubt. Therefore, you must conduct a thorough research on SEO companies to keep away from any damage a number of them can cause to you by employing unethical techniques that are penalized by search engines.
April 23rd, 2010 at 10:02 am
Back 10 years ago SEO was simple, build some links and pack your page with keywords. Now it is so much more complicated with social networks and other ways to promote your site without promoting it directly with a link.
July 21st, 2010 at 9:04 pm
Great post. One of my issues with SEO is that I’m using a service provider for my Architecture Social Network that doesn’t give me access to source code to adjust meta tags, etc. I realize that I can still do link building and a number of other things to get my rankings up, but it is still a frustrating constraint.
February 23rd, 2011 at 8:55 am
SEO is something that no website can do without today. If you want your webpage to get enough traffic, you will have to optimize it properly for the search engines, so that they can get higher ranking. This in turn will make more visitors click on your webpage and thereby generate more traffic to your site, who might become clients.
June 9th, 2011 at 1:36 pm
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