Yesterday I was talking have a discussion with my manager.  We were going over different parts of my job description, and one of the important things she mentioned was our Google Product listings.  She showed me some of the data feeds she was submitting and well as their results – or lack of results.

Now…I don’t know anything about how to optimize product listings, however I do see a huge need for it for my company.  For most of our targeted keywords, before any search results appear, there is a list of about 2-3 product listings.  We definitely want our products to show up in those positions.

I have a few ideas of where to begin.  I possibly will use more keyword phrases in the product titles, a lot more alt text, and perhaps customer reviews.  I am not quite sure, and will be spending the next couple of days researching and testing.  If anyone has any good ideas, please let me know.

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